But we expect those game companies to make do, don't we? "How dare you nickel-and-dime me?! I paid good money for a complete game!"
The fact is, they can't do it any more. We have pushed them to the limit. No longer can a game simply be a game, it has to be a sales platform. Loot crates, purchasable cosmetics, DLC that maybe should have been included in the base game... The only way a game company can make money on their product is to dupe our lizard brains into forking over the rest of the cash we actually owe them.
That is to say video games should cost 250% more, but who would pay $150 for a video game, right?
So they have to trick you with incentives to spend a little more, here and there. Another feature, another costume, another loot crate. Get you to pay to win, to pay to play, to subscribe to their subscription-based MMORPG. Without these dirty tricks, game companies starve; developers starve. And then there are no more games.
Next time you bemoan a big, evil game company for their shoddy business practices and underhanded methodology and predatory schemes, keep in mind you are getting a product for a fraction of what you should be paying every single time you purchase a video game. The video game companies are only doing what they have to do to survive, and we forced them into it.